Nicolas Pocard

Vice President of Marketing and Strategic Partnerships

Nicolas Pocard brings to Ballard more than 20 years of experience in business development and marketing at the international level.

Nicolas Pocard joined the fuel cell industry in 2004 and Ballard Power Systems in 2012. Among his responsibilities, Nicolas looks after corporate market strategy, marketing activities, government relations, and strategic partnerships for Ballard.

Nicolas Pocard is the Vice-Chair of the Board of the Canadian Hydrogen and Fuel Cell Association (CHFCA) and a Board member of the California Hydrogen Business Council (CHBC) and of the Canadian Urban Transit Research & Innovation Consortium (CUTRIC). He also represents Ballard with various Industry Associations and Government forums.

Mr. Pocard holds a degree in Chemical Engineering from ESCOM (Paris) and a Master’s of Science from The Ohio State University (USA).

Find me on:

Recent Posts

Sep. 20, 2022

Partnering to accelerate the adoption of fuel cell power for trucks

As GHG emissions from essential trucking applications, such as freight and logistics, increase at a faster rate than any other sector, market-ready solutions for...

Read More >>

Sep. 9, 2022

Ballard to preview new heavy-duty fuel cell concept at IAA Transportation 2022

Partnering with automotive leaders to accelerate the adoption of zero-emission fuel cell technology, Ballard will bring its unique fuel cell experience - covering more than...

Read More >>

Feb. 11, 2022

Fuel Cell Price to Drop 70-80% as Production Volume Scales

The cost of fuel cell vehicles has been falling dramatically for years. And it will continue to drop within the next decade and beyond. 

In today’s article, we’ll share what...

Read More >>

Jun. 10, 2021

4 Ways to Improve Public Transport (With Input From the Public)

As some parts of the world begin a cautious, gradual re-opening after COVID-19, the future of public transportation is a concern. Millions of people are returning to their...

Read More >>

Apr. 22, 2021

How Ballard Is Committed to Complete Operational and Product Sustainability

At Ballard, our mission is to Deliver Fuel Cell Power for a Sustainable Planet.

And we are succeeding: across the globe, Ballard-powered buses, trains, trucks, and soon boats...

Read More >>

Feb. 25, 2021

How Proven Fuel Cell Technology Is Decarbonizing Mining and Construction

For the mining and construction industries, the move to zero-emission heavy equipment is underway. Encouraged by government regulations and public demand, industry leaders...

Read More >>

May. 28, 2020

Fuel Cell Electric Buses: The Proven Solution for Canada’s Climate and Economy

The COVID-19 pandemic has affected nearly all aspects of our day-to-day lives, and many industries are struggling to stay afloat amidst the economic crisis. 

Public transit...

Read More >>

Mar. 26, 2020

Improving Infrastructure Resilience with Hydrogen Fuel Cells

From hurricanes and tornadoes to widespread flooding and wildfires, natural disasters have always put power and communication infrastructures at risk. 

Now climate change is...

Read More >>

Sep. 26, 2019

How Can California Transit Agencies Access Hydrogen Fuel?

California’s emissions targets mean transit agencies must implement zero-emission bus solutions—fast.

When evaluating fuel cell electric buses (FCEBs) against battery...

Read More >>

Jun. 27, 2019

Fuel Cell Trains Show Wide Market Potential

Climate change is accelerating, and it’s time to decarbonize transportation—fast. 

The report, Study on the Use of Fuel Cells and Hydrogen in the Rail Environment, concludes...

Read More >>