Nicolas Pocard

Director of Marketing

Nicolas Pocard, Director of Marketing, brings to Ballard more than 15 years of experience in high technology products sales and marketing at international level. Prior to joining Ballard, Mr. Pocard worked for COE Ltd. in Europe and Asia where he secured major contracts and developed strategic partnerships with major telecom, energy and transportation companies.

Nicolas Pocard joined IdaTech in 2004 as sales director for Europe where he promoted fuel cell technology to European customers. In 2008 he moved to Asia to set-up IdaTech Representative Office in Kuala Lumpur and developed market and sales in the region. He joined Ballard Power Systems in 2012 following the acquisition of IdaTech assets and was responsible for Ballard sales in the Asia Pacific region. In April 2014, he was appointed Director of Marketing and Business Operations at Ballard headquarters in Vancouver. Among his responsibilities, Nicolas looks after route to market strategy, marketing activities and product development for Ballard commercial products.

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Recent Posts

Sep. 6, 2018

The Fuel Cell Electric Bus: The Other Electric Bus—and Why You Need to Know About It

The California Air Resources Board’s (CARB) proposed Innovative Clean Transit regulations could be  coming fast. Is your transit agency ready? Did you know - according to...

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Jul. 19, 2018

Why Hydrogen Fueling Stations Are Gaining Global Momentum

Have you heard? Hydrogen fueling stations are popping up around the world, and they’re here to stay.

Everyday it’s becoming more clear:

The public is ready for...

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Jun. 14, 2018

Hydrogen Powered Trains: The Next Generation of Shunters?

Jurisdictions around the world are increasingly developing zero-emissions guidelines. Policymakers, along with the public, are demanding cleaner air, and more viable...

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Jun. 8, 2018

Hydrail: The World is Ready and New Progress Proves It

Hydrail: within the rail transportation sector it’s the word on everyone’s lips.

Why? Because using hydrogen fuel cells to power the traction motors in trains has moved...

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May. 17, 2018

Fuel Cell Trucks: Solution to Heavy Duty Transport Emissions?

How many trucks do you see on the road on any given day? Likely, quite a few. Heavy duty transport is a crucial element in moving the products we all rely on.

And this...

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Apr. 26, 2018

Clean Transport: Have you Heard of the Other Electric Bus?

Across the world, electric buses are providing a smooth and quiet passenger experience with zero emissions at the tailpipe. As Europe, California and China take the lead...

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Mar. 15, 2018

Innovations in Fuel Cell Stack and System Design [Interview]

Ballard’s ongoing drive to improve fuel cell technologies keeps us at the forefront of innovation in our industry. To give you a glimpse into what our process looks like,...

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Feb. 22, 2018

Disadvantaged Communities Need Better Public Transport Access

Investing in transportation systems is a catalyst that builds communities and improves lives. It’s no secret that a key determinant of a city’s livability index is the...

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Feb. 8, 2018

How to Meet California's Innovative Clean Transit Regulations

New regulations for zero emission transit are coming, and battery-powered electric buses (BEB) alone will not allow transit bus operators to meet all their operational...

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Jan. 25, 2018

5 Steps to Sustainable Public Transportation: California Becomes the Model for America’s ZEB Revolution

Across America, most public transportation agencies are facing conflicting pressures: while ridership is declining, new regulations and pressure from the public are...

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