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Nicolas Pocard

Vice President of Marketing and Strategic Partnerships

Nicolas Pocard brings to Ballard more than 20 years of experience in business development and marketing at the international level.

Nicolas Pocard joined the fuel cell industry in 2004 and Ballard Power Systems in 2012. Among his responsibilities, Nicolas looks after corporate market strategy, marketing activities, government relations, and strategic partnerships for Ballard.

Nicolas Pocard is the Vice-Chair of the Board of the Canadian Hydrogen and Fuel Cell Association (CHFCA) and a Board member of the California Hydrogen Business Council (CHBC) and of the Canadian Urban Transit Research & Innovation Consortium (CUTRIC). He also represents Ballard with various Industry Associations and Government forums.

Mr. Pocard holds a degree in Chemical Engineering from ESCOM (Paris) and a Master’s of Science from The Ohio State University (USA).

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Recent Posts

May. 20, 2024

Ballard launches 9th generation high-performance fuel cell engine for heavy-duty vehicles at ACT Expo 2024

Ballard Power Systems has unveiled its ninth generation, high-performance fuel cell engine, the FCmove®-XD, at the Advanced Clean Transportation (ACT) Expo at the Las Vegas...

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Feb. 11, 2022

Fuel Cell Price to Drop 70-80% as Production Volume Scales

The cost of fuel cell vehicles has been falling dramatically for years. And it will continue to drop within the next decade and beyond. 

In today’s article, we’ll share what...

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Jun. 10, 2021

4 Ways to Improve Public Transport (With Input From the Public)

As some parts of the world begin a cautious, gradual re-opening after COVID-19, the future of public transportation is a concern. Millions of people are returning to their...

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Apr. 22, 2021

How Ballard Is Committed to Complete Operational and Product Sustainability

At Ballard, our mission is to Deliver Fuel Cell Power for a Sustainable Planet.

And we are succeeding: across the globe, Ballard-powered buses, trains, trucks, and soon boats...

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Feb. 25, 2021

How Proven Fuel Cell Technology Is Decarbonizing Mining and Construction

For the mining and construction industries, the move to zero-emission heavy equipment is underway. Encouraged by government regulations and public demand, industry leaders...

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Sep. 26, 2019

How Can California Transit Agencies Access Hydrogen Fuel?

California’s emissions targets mean transit agencies must implement zero-emission bus solutions—fast.

When evaluating fuel cell electric buses (FCEBs) against battery...

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May. 22, 2019

Remembering the Past and Transforming the Future: In Joint Conversation With Ballard Co-Founder and With Current CEO

This week at Ballard, we’re celebrating our 40th anniversary!

We’re so grateful for the passion and dedication of past and present employees, partners, suppliers, customers,...

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Jul. 19, 2018

Why Hydrogen Fueling Stations Are Gaining Global Momentum

Have you heard? Hydrogen fueling stations are popping up around the world, and they’re here to stay.

Everyday it’s becoming more clear:

The public is ready for...

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Mar. 15, 2018

Innovations in Fuel Cell Stack and System Design [Interview]

Ballard’s ongoing drive to improve fuel cell technologies keeps us at the forefront of innovation in our industry. To give you a glimpse into what our process looks like, we...

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Dec. 14, 2017

Collaboration: Essential for the Future of the Hydrogen Economy

As a global community, we are under increasing pressure to accelerate the development of new technologies that will combat climate change and deadly air pollution.

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