Nicolas Pocard

Nicolas Pocard, Director of Marketing, brings to Ballard more 20 years of experience in business development and marketing at an international level. Nicolas Pocard joined the fuel cell industry in 2004 and Ballard Power Systems in 2012. In 2014, he was appointed Director of Marketing at Ballard corporate headquarters in Vancouver. Among his responsibilities, Nicolas looks after market strategy, marketing activities and government relations for Ballard. Nicolas Pocard is a board member of the California Hydrogen Business Council (CHBC) and of the Canadian Hydrogen and Fuel Cell Association (CHFCA) and he represents Ballard with various Industry Associations and Government forums. Mr. Pocard holds a degree in Chemical Engineering from ESCOM (Paris) and a Master’s of Science from The Ohio State University (USA).
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Recent Posts

May. 28, 2020

Fuel-Cell Electric Buses: The Proven Solution for Canada’s Climate and Economy

The COVID-19 pandemic has affected nearly all aspects of our day-to-day lives, and many industries are struggling to stay afloat amidst the economic crisis. 

Public...

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Mar. 26, 2020

Improving Infrastructure Resilience with Hydrogen Fuel Cells

From hurricanes and tornadoes to widespread flooding and wildfires, natural disasters have always put power and communication infrastructures at risk. 

Now climate change...

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Jan. 30, 2020

Fuel Cell Price to Drop 70-80% as Production Volume Scales

The cost of fuel cell vehicles has been falling dramatically for years. And it will continue to drop within the next decade and beyond. 

In today’s article, we’ll share...

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Sep. 26, 2019

How Can California Transit Agencies Access Hydrogen Fuel?

California’s emissions targets mean transit agencies must implement zero-emission bus solutions—fast.

When evaluating fuel cell electric buses (FCEBs) against battery...

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Jun. 27, 2019

Fuel Cell Trains Show Wide Market Potential

Climate change is accelerating, and it’s time to decarbonize transportation—fast. 

The report, Study on the Use of Fuel Cells and Hydrogen in the Rail Environment,...

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May. 22, 2019

Remembering the Past and Transforming the Future: In Joint Conversation With Ballard Co-Founder and With Current CEO

This week at Ballard, we’re celebrating our 40th anniversary!

We’re so grateful for the passion and dedication of past and present employees, partners, suppliers,...

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Apr. 11, 2019

Curb Freight Transport CO2 Emissions With Hydrogen Fuel Cells

It seems like an impossible contradiction: for the sake of the planet, greenhouse gas emissions from vehicles must go down significantly. And yet, with global trade and...

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Feb. 14, 2019

How to Scale Up Your Zero Emission Bus Fleet [Infographic]

Today, everybody knows that fuel cell electric buses and battery electric buses work. They've been deployed, and they’re operating successfully around the globe.

Thanks to...

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Jan. 31, 2019

California Commits to 100% Zero-Emission Bus Purchases by 2029: Now What?

In late December, 2018, the California Air Resources Board (CARB) announced a new Innovative Clean Transit (ICT) regulation: starting in 2029, new transit buses purchased...

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Nov. 28, 2018

Europe Needs More Fuel Cell Buses - Here's How to Get Them

Fuel cell electric buses are making their mark in countries across Europe. And while these buses are proving their worth on a variety of climates and routes, there are...

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