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Catharine Reid

Catharine Reid has spent 18 years in the clean energy sector, as an experienced champion behind heavy duty motive applications at Ballard. Focused on the transit (bus, truck) market, Catharine leads marketing campaigns with significant analysis, research and industry outlook data to create comprehensive information for Ballard’s audiences and customers. Catharine is responsible for delivering lead generation and nurturing initiatives, social media campaigns, digital and content marketing, technical writing and sales tools to support revenue generation and thought leadership programs. Catharine holds a BBA from Simon Fraser University with a Marketing Concentration.
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Recent Posts

Oct. 10, 2019

Key Takeaways from the 2019 International Zero Emission Bus Conference

Since its inception in 2011, with just 50 attendees at the inaugural event, the International Zero Emission Bus (ZEB) Conference has seen sharp growth. 

The latest sold-out...

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