HD Market Manager

Mr. Alan Mace has over 18 years experience within the fuel cell industry in engineering, service and product management roles. In his current position as Market Manager, he is responsible for market development activities for the FCveloCity® Heavy Duty power modules including definition of customer requirements and value analysis, along with market analysis. Mr. Mace has held a broad range of roles in engineering, customer relationship management and marketing during his years of service at Ballard and IdaTech. His experience includes a strong technical background on fuel cell products and applications.

Mr. Mace holds a Bachelor of Science in Agricultural Engineering from Washington State University. Prior to his current fuel cell activities, Mr. Mace has designed high‐speed machine vision systems for food processing, along with design of machinery for pulp, paper and web processing.