Nicolas Pocard

Director of Marketing

Nicolas Pocard, Director of Marketing, brings to Ballard more than 15 years of experience in high technology products sales and marketing at international level. Prior to joining Ballard, Mr. Pocard worked for COE Ltd. in Europe and Asia where he secured major contracts and developed strategic partnerships with major telecom, energy and transportation companies.

Nicolas Pocard joined IdaTech in 2004 as sales director for Europe where he promoted fuel cell technology to European customers. In 2008 he moved to Asia to set-up IdaTech Representative Office in Kuala Lumpur and developed market and sales in the region. He joined Ballard Power Systems in 2012 following the acquisition of IdaTech assets and was responsible for Ballard sales in the Asia Pacific region. In April 2014, he was appointed Director of Marketing and Business Operations at Ballard headquarters in Vancouver. Among his responsibilities, Nicolas looks after route to market strategy, marketing activities and product development for Ballard commercial products.

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Recent Posts

Mar. 30, 2017

NewBusFuel: Filling the Gaps on Hydrogen Refuelling Infrastructure

“Fuel Cells and Hydrogen production technologies are a very important piece in the puzzle for low and zero emission public transport in Europe. We have seen the last...

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Mar. 16, 2017

Zero-Emission Buses: How to Transition your Transit Fleet from CNG

Planning to transition a transit fleet from CNG to zero-emission buses?

Think about the fueling/charging infrastructure.

Many transit authorities, having invested in...

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Mar. 9, 2017

Why Healthy Cities Will Depend on Sustainable Transport Solutions

Imagine having to wear a facemask every time you go outside, because poor air quality is threatening your health. Imagine having to relocate because your kid cannot play...

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Feb. 23, 2017

Grow Your Zero-Emission Bus Fleet While Staying on Budget

The zero-emission bus for public transit: the politicians are mandating it, and communities want it.

Transit agency operators are left asking, “OK, how do I implement this...

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Feb. 9, 2017

How to Make the Zero-Emission Revolution Happen

Image Credit: US Department of Transportation

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Jan. 26, 2017

Top 4 Myths About Hydrogen-Powered Buses

As fuel cell electric zero-emission buses (ZEBs) increase in acceptance, some myths and misconceptions about the technology persist.

Image: The International Zero...

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Dec. 13, 2016

Solving Transport Poverty through Zero-Emission Buses

Bus routes serve as lifelines for rural communities across the EU, where geographical isolation is a systemic issue that crosses age, economic, and educational boundaries....

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Nov. 10, 2016

Hydrogen Refueling: What You Should Know

Technology adoption – it has crept into every corner of our existence. Consequently, learning new procedures and systems is a daily occurrence and quite frankly, tiresome;...

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Nov. 3, 2016

Why the Public Loves Fuel Cell Buses (Why Don't You?)

The truth is the public prefers zero-emission fuel cell buses over their diesel-powered cousin. Transit drivers on routes served by both types of buses (diesel and fuel...

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Oct. 27, 2016

How Can Hydrogen Fuel Help Us Breathe Better?

Let’s say that I am a powerful fairy godmother and with a wave of my magic wand I could immediately transform all vehicles into electric powered, zero-emission wonders of...

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