Nicolas Pocard

Director of Marketing

Nicolas Pocard, Director of Marketing, brings to Ballard more than 15 years of experience in high technology products sales and marketing at international level. Prior to joining Ballard, Mr. Pocard worked for COE Ltd. in Europe and Asia where he secured major contracts and developed strategic partnerships with major telecom, energy and transportation companies.

Nicolas Pocard joined IdaTech in 2004 as sales director for Europe where he promoted fuel cell technology to European customers. In 2008 he moved to Asia to set-up IdaTech Representative Office in Kuala Lumpur and developed market and sales in the region. He joined Ballard Power Systems in 2012 following the acquisition of IdaTech assets and was responsible for Ballard sales in the Asia Pacific region. In April 2014, he was appointed Director of Marketing and Business Operations at Ballard headquarters in Vancouver. Among his responsibilities, Nicolas looks after route to market strategy, marketing activities and product development for Ballard commercial products.

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Recent Posts

Nov. 9, 2017

How Policy Makers Can Drive Us to a Zero-Emission Future

Electrification of transportation is starting to impact the way we move people and goods around our cities, while positively impacting air quality.

And fuel cell...

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Nov. 2, 2017

Fuel Cell Trucks: Solution to Heavy Duty Transport Emissions?

How many trucks do you see on the road on any given day? Likely, quite a few. Heavy duty transport is a crucial element in moving the products we all rely on.

And this...

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Sep. 28, 2017

The Time for Zero-Emission Technology Is Now

Transit managers around the world are beginning to realize the necessity for implementing zero emission technology in their fleets. Are you one of them?

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Sep. 11, 2017

5 Key Benefits of Hydrogen Buses for Scandinavian Transit

Scandinavia has led the world with sustainable practices for generations. Now, more than ever, this commitment is generating tremendous interest from other jurisdictions...

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Aug. 10, 2017

4 Ways to Improve Public Transport: With Input From the Public

In speaking with riders on bus lines around the world, we are always impressed with the thoughtful responses they give when asked about ways to improve public transport.

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Jul. 6, 2017

EU Energy Policy And Hydrogen: The Path to Local Economic Prosperity

Creating a long-term, stable EU energy policy is now a high priority for decision makers across a myriad of industries.

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Jun. 15, 2017

The Fuel Cell Electric Powered Bus: A Hybrid Solution [Interview]

A fuel cell electric powered bus is an effective and powerful hybrid configuration of batteries and hydrogen fuel cell.

To give you expert insight into how this...

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Jun. 8, 2017

How Drivetrain Hybridization Reduces Fuel Cell Bus Cost

Bus transit authorities should be glad to know that fuel cell bus costs are dropping and will continue to do so over the coming years.

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Jun. 1, 2017

Fuel Cell-Battery Hybrid Propulsion: How to Meet Zero Emission Goals

There is no doubt that the future of public transit and goods distribution transportation is going to be zero emission.

Diesel engines, that power our buses and heavy duty...

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May. 25, 2017

How to Improve Battery Electric Bus Performance on Challenging Routes

As transit authorities seek to reduce fleet emissions, they are now evaluating their options. Many are considering the benefits of battery electric buses, and they are...

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