Nicolas Pocard

Director of Marketing

Nicolas Pocard, Director of Marketing, brings to Ballard more than 15 years of experience in high technology products sales and marketing at international level. Prior to joining Ballard, Mr. Pocard worked for COE Ltd. in Europe and Asia where he secured major contracts and developed strategic partnerships with major telecom, energy and transportation companies.

Nicolas Pocard joined IdaTech in 2004 as sales director for Europe where he promoted fuel cell technology to European customers. In 2008 he moved to Asia to set-up IdaTech Representative Office in Kuala Lumpur and developed market and sales in the region. He joined Ballard Power Systems in 2012 following the acquisition of IdaTech assets and was responsible for Ballard sales in the Asia Pacific region. In April 2014, he was appointed Director of Marketing and Business Operations at Ballard headquarters in Vancouver. Among his responsibilities, Nicolas looks after route to market strategy, marketing activities and product development for Ballard commercial products.

Find me on:

Recent Posts

Jul. 6, 2017

EU Energy Policy And Hydrogen: The Path to Local Economic Prosperity

Creating a long-term, stable EU energy policy is now a high priority for decision makers across a myriad of industries.

Read More >>

Jun. 15, 2017

The Fuel Cell Electric Powered Bus: A Hybrid Solution [Interview]

A fuel cell electric powered bus is an effective and powerful hybrid configuration of batteries and hydrogen fuel cell.

To give you expert insight into how this...

Read More >>

Jun. 8, 2017

How Drivetrain Hybridization Reduces Fuel Cell Bus Cost

Bus transit authorities should be glad to know that fuel cell bus costs are dropping and will continue to do so over the coming years.

Read More >>

Jun. 1, 2017

Fuel Cell-Battery Hybrid Propulsion: How to Meet Zero Emission Goals

There is no doubt that the future of public transit and goods distribution transportation is going to be zero emission.

Diesel engines, that power our buses and heavy duty...

Read More >>

May. 25, 2017

How to Improve Battery Electric Bus Performance on Challenging Routes

As transit authorities seek to reduce fleet emissions, they are now evaluating their options. Many are considering the benefits of battery electric buses, and they are...

Read More >>

May. 15, 2017

Interview with AC Transit’s Chris Peeples on Hydrogen Powered Buses

This interview is the second of two stories from transit agencies that are currently using hydrogen powered buses in their fleets. Our objective is to provide you with...

Read More >>

Apr. 20, 2017

How Transit Managers Can Make the Shift to Hydrogen Powered Buses

Today, as environmental concerns increasingly become center stage issues, transit operators are beginning to look into ways to improve air quality in their communities...

Read More >>

Apr. 6, 2017

Clean Hydrogen Production: Moving Toward Zero-Emission Transit

Hydrogen, the most abundant element in the universe, is now being called the super fuel of the future. Clean hydrogen production will play a major role as we move away...

Read More >>

Mar. 30, 2017

NewBusFuel: Filling the Gaps on Hydrogen Refuelling Infrastructure

“Fuel Cells and Hydrogen production technologies are a very important piece in the puzzle for low and zero emission public transport in Europe. We have seen the last...

Read More >>

Mar. 16, 2017

Zero-Emission Buses: How to Transition your Transit Fleet from CNG

Planning to transition a transit fleet from CNG to zero-emission buses?

Think about the fueling/charging infrastructure.

Many transit authorities, having invested in...

Read More >>